The PUMA x Salehe Bembury Travel Wear Collection introduced a bespoke range of travel apparel and goalkeeper kits for PUMA’s 11 national federations competing at the world’s biggest football tournament. Since its launch, the collaboration has emerged as one of the most talked-about intersections of football, fashion, and culture this summer.
As the tournament has unfolded, players from Portugal, Morocco, Ghana, Paraguay, Senegal, Côte d’Ivoire, Czechia, Switzerland, New Zealand, Austria, and Egypt have showcased the collection while arriving for matches and training camps. From airport terminals and team hotels to training grounds and pre-match tunnels, the collection has carried its distinctive energy across every stage of the tournament journey.
The travel wear collection was first unveiled earlier in June during an immersive, sound-inspired experience hosted by PUMA and Salehe Bembury at The Row DTLA in Los Angeles. Bringing together players, creatives, and influential voices from across football culture in one of the tournament’s host cities, the event celebrated the convergence of sport, design, and self-expression. It set the tone for a collaboration created not only for athletes on the move, but also for the broader cultural conversation surrounding the global game.
The partnership marked the beginning of PUMA’s second chapter of football culture this summer, building on the momentum generated by the launch of its 11 national federation kits in March. Together, the federation kits and the PUMA x Salehe Bembury collection reflect a shared vision of football as a platform that extends beyond the pitch, connecting performance, creativity, and cultural identity on the world stage.
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